A person standing in front of a presentation screen with a wood floor, wearing a pink shirt, black pants, and black shoes, in a room with reflective glass walls and green-colored background.

Mapping the Origins

What began as an academic inquiry into exploring the colonial afterlives of cultural fashion grew into something I never fully anticipated — a living, breathing brand that would take me from a research project to runways in New York, Chicago, and beyond, with international features reaching Pakistan, Thailand, and Japan. Naranji was born from a personal reckoning: with the cultures I was taught to leave behind, with the gender conventions I was expected to inhabit, and with a fashion industry that too often mistakes beauty for conformity and culture for costume. Here, I invite you into glimpses of that journey — what transpired behind the scenes, what made it into the spotlight, and the possibilities that emerged.

A group of five fashion models dressed in colorful, patterned clothing, wearing sunglasses, and playfully posing together against a yellow background.

My design practice begins at the threshold — where the body meets cloth, where ancestral traditions blend with contemporary silhouettes, and where beauty refuses the boundaries meant to contain it. I work with adornment as a language: one that can speak across gender confines, trouble the colonial inheritances embedded in how we dress and who we dress for, and reclaim what it means to be seen on our own terms. This is the essence of Naranji: fashion that sets you free.

Liberation by Design

Beyond the Binary

A person in a patterned kurta sitting on a fallen tree trunk outdoors, surrounded by green trees and a blue sky.
Models walking down a runway during a fashion show, wearing vibrant, patterned clothing in a venue with wooden accents and blue-lit windows.
Group of five diverse people standing on stage, wearing colorful patterned clothing, with some striking confident poses.
Three women sitting on a park bench in front of a brick building and tree, dressed in avant-garde fashion with colorful makeup and hairstyles.

Weaving Patterns

At the heart of Naranji's visual language is a practice of pattern-making that sits at the intersection of code and culture. I use generative art processes to design the prints and motifs that live on each garment, drawing from cultural archives and traditional craftwork, then transforming them iteratively through computational methods such as visual noise and fractal diffusion. The result is a visual language that folds time: honoring what has been carried across generations while bending it toward futures not yet imagined.

A collection of abstract patterns in black, white, and colorful designs
Collection of colorful abstract patterns and textures with various swirls and linear designs.
Colorful, abstract artwork featuring intricate patterns, serpents, and swirling shapes in vibrant shades of orange, yellow, teal, and blue.
Colorful abstract pattern featuring various flowers, animals, and decorative patterns in vibrant colors on a black background.
A colorful, intricate pattern featuring peacock birds with vibrant purple, blue, and green feathers, surrounded by abstract circular and floral designs in yellow, orange, and red.
Colorful digital illustration of pomegranates, berries, leaves, and a seed pod on a black background.
Abstract pattern resembling a stained glass window with intricate geometric patterns in blue and gold colors.
Neon glow illustration of a colorful magical forest with glowing mushrooms, butterflies, and plants against a black background.

On the Runway

A young person with blonde hair models in colorful patterned clothes, including a shirt and shorts, standing indoors under ceiling lights.
Young woman walking in a room, wearing a bright pink floral jacket and a patterned skirt.
A woman walking on a runway wearing a shiny, rose gold, sequined two-piece outfit with a short-sleeved top and a draped skirt.
A woman with bright pink hair walking on a runway, wearing a long, ornate dress with intricate gold embroidery at an indoor venue.
Model walking on runway wearing colorful, patterned dress with cape-like sleeves at fashion show.
A woman walks on a runway wearing a shiny yellow dress with loose, flowing fabric. She has curly short hair and a confident expression.
A model wearing a colorful, patterned coat on a runway with visible audience seated to the left.
A woman wearing a blue embroidered dress with floral biological designs, standing with arms outstretched in a spacious hall with white columns.
A model walking on a runway during a fashion show, wearing a white outfit with embroidered designs, high heels, and large earrings.
Man walking in a fashion show wearing a colorful, artistic jacket with detailed ilustrative designs, accessorized with layered necklaces and earrings.
A woman wearing a red strapless dress with a large bow on the top and an intricate patterned skirt, holding out the sides of her gown, in an indoor setting with vertical columns.
A woman walking on a runway wearing a colorful, abstract-patterned dress with one shoulder exposed, paired with black knee-high lace-up boots, with a decorative black maskin an indoor venue with green and brick walls and seated audience members taking photos.
A male runway model walking in a fashion show, wearing a strapless purple ruffled top and purple pants with gold patterns.
A model walking down the runway during a fashion show, wearing a colorful, patterned sari-style outfit with a cutout top, with an audience seated in the background.
A model walks down the runway during a fashion show, wearing a black dress with red and orange flame-like patterns. The runway is bright, with an audience seated on both sides, and a large screen at the back displaying the brand logo.
A woman walking on a runway during a fashion show, wearing a light blue embroidered denim top and matching shorts.

What Lies Ahead

I am still in the middle of this story and honestly, that is where the most interesting things happen. Naranji is currently in a state of flux, waiting for its next evolution, its next collaborator, its next iteration. This has always been a journey more than a destination: one that began with a question about culture and clothing, and has taken me further than I ever imagined. If something here moves you, reach out. The next chapter is still being written.